SEMINAR TITLE: How to Make a Newsletter
TIME: 9:00 am - 4:00 pm
VENUE: Unit 201 Richbelt Tower, 17 Annapolis St., Greenhills, San Juan City, Metro Manila
SCHEDULE: Please call telephone 727-5628, 727-8860, or 496-6949. You may also click here to view BusinessCoach Schedule of Seminars >>>
KEY TOPICS:
I. Introduction and overview - “What is a NEWSLETTER and what is NOT?
II. Step-by-step guide in making a company newsletter
1. Prepare a proposal for holding a write shop for developing an editorial policies and guidelines in order to determine the following:
a. Objectives for coming out with the company newsletter;
b. Name and maskhead /emblem/logo of the newsletter – rationalizing and justifying “what’s in the name and what does the logo (and its colors) mean?”
c. Themes and contents
i. Social and economic market values
ii. Political stands and influences
iii. Environmental concerns
iv. Cultural sensitivity and considerations
v. Human interest and appeals
d. Sections and descriptions
i. Front cover page (headlines)
ii. Back cover page
iii. Editorial page
iv. Feature article page
v. Opinion column page
vi. Current events’ page
vii. Letter to the editor page
viii. Photo gallery page (centerfold)
ix. Miscellaneous page
x. Announcement of upcoming events’ page
e. Technical specifications
i. Number of pages
ii. Color designs
iii. Font types and sizes
iv. Graphic arts and illustrations
v. Binding type
vi. Paper size and type
vii. Terms and conditions
f. Format and style
i. Informative (for general public information and awareness);
ii. Educational (for educational and academic curricular promotion);
iii. Investigative (to probe on certain issues);
iv. Instructional (to enable readers on the “how to’s?” of certain processes, technologies and practices;
v. Technical and scientific (to provide updates on results of scientific research, discoveries and inventions/innovations)
2. Issue a memorandum or office order for creating the editorial board and staff;
i. Publisher
ii. Editorial consultant(s) and advisers
iii. Editor-in-chief
iv. Managing editor
v. Associate editor(s)
vi. Creative design editor/lay-out artist
vii. Business / Circulations manager
viii. Contributors
ix. Production assistants
x. Other support personnel
3. Apply for an International Standard Series Number (ISSN) registration with the National Library and Councils;
4. Apply for a copyright protection and license number issuance;
5. Hold a writing workshop and an editorial conference (PressCon) for the ratification of the editorial policies and guidelines and formal launching of the company newsletter.
III. Administrative, finance and legal concerns
IV. Marketing, advertisement and branding communications
V. Dissemination, monitoring and evaluation plans
TRAINING INVESTMENT: Php 3,000.00 per person (inclusive of snacks, lunch, drinks, seminar kit, handouts, certificate of attendance)
DISCOUNT: 10% Discount if FULL AMOUNT is paid at least five (5) days before the event.
MODE OF PAYMENT:
- Deposit payment at Banco de Oro. Savings Account Name: BusinessCoach, Inc. Then kindly fax deposit slip (indicate name of participant and seminar title) to confirm reservation.
- On-site payment (CASH only)
- Company checks are accepted, provided that they are received at least five (5) banking days before the event.
CANCELLATION BY ATTENDEE: Registrant may refund amount paid, with less 30% processing charge from the LISTED AMOUNT within 30 days, or opt to use the payment for a seminar of equal value within 60 days. Cancellation must be done at least 2 days before the event. Non-appearance or failure to inform us of cancellation will result to forfeiture of full amount paid.
CANCELLATION BY BUSINESS COACH: Registrant may refund full amount paid within 30 days, or may opt to use the payment for a seminar of equal value within sixty days of cancellation.
REFUND POLICY: Payment may be refunded upon presentation of the original copy of bank deposit slip and a valid ID. Cash refund is strictly implemented, and may be availed only at the Business Coach office in San Juan City, Metro Manila. Business Coach does not deposit refunds.
SCHEDULE: Schedule may change without prior notice. Please call to confirm. Business Coach, Inc. is not liable for any expense incurred by seminar registrant resulting from cancellation of any of our events.
