Email Marketing for Beginners

SEMINAR TITLE: Email Marketing for Beginners

TIME: 9:00 am - 4:00 pm

VENUE: Unit 201 Richbelt Tower, 17 Annapolis St., Greenhills, San Juan City, Metro Manila

SCHEDULE: Please call telephone 727-5628, 727-8860, or 225-66-16 . You may also click here to view BusinessCoach Schedule of Seminars »


If you’re in the field of sales or marketing, you know the value of having a database of prospects customers or existing clients. This is an important resource you can use to offer new products or services, send promotional campaigns, or give updates about your company.

But what are you doing to grow your database? Are you using it to engage new and existing audiences?

Campaign monitor claims that for every $1 spent, $38 ROI is generated from email marketing. This is a more effective tool than social media since Forrester Research accounts 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.

If email marketing or creating an e-newsletter is one of the strategies you have thought of, but you don’t have any clue how to begin, joining Email Marketing for Beginners could help you.


At the end of the session, the participants will be able to:
• Understand the basic framework, processes and techniques in email marketing and list building.
• Learn basic techniques in writing effective copy for promotional and informative emails.
• Equip oneself with knowledge, tools, and resources to create an email newsletter to attract new clients and engage existing customers.

Who Should Participate

The workshop is designed for business owners, sales managers, and marketing practitioners who would like to create an e-newsletter to acquire potential customers or build relationship with existing buyers and stakeholders.

You don’t need to be part of a multinational company to start an email marketing campaign. Bloggers, freelancers, and solo-entrepreneurs can also benefit from our email marketing course.

Key Topics

I. Email Marketing Introduction

• Description
• Statistics
• Benefits

II. Planning Your Email Newsletter

• Basic Brand Checklist
• Theme and Design
• Email Marketing Software and Tools
• Creating Your Content Plan

III. List Building

• Creating Your Lead Magnet
• Building Your List

IV. Writing Your Newsletter Content

• Parts of an Email
• Header
• Subject Heading
• Preview
• Lead
• Main Body
• Call to Action
• Tips in Writing Effective Copy

SEMINAR FEE: Php 3,000 per person (inclusive of 2 snacks, lunch, seminar kit, handouts, certificate of attendance)

DISCOUNT: 10% Discount if FULL AMOUNT is paid at least five (5) days before the event.


• Deposit payment at Banco de Oro. Savings Account Name: BusinessCoach, Inc. Then kindly fax deposit slip (indicate name of participant and seminar title) to confirm reservation.
• On-site payment (CASH only)
• Company checks are accepted, provided that they are received at least five (5) banking days before the event.

RESERVATION: Phone reservation is required. Please call telephone 727-5628, 727-8860, or 225-66-16.

CANCELLATION BY ATTENDEE: Registrant may refund amount paid, with less 30% processing charge from the LISTED AMOUNT within 30 days, or opt to use the payment for a seminar of equal value within 60 days. Cancellation must be done at least 2 days before the event. Non-appearance or failure to inform us of cancellation will result to forfeiture of full amount paid.

CANCELLATION BY BUSINESS COACH: Registrant may refund full amount paid within 30 days, or may opt to use the payment for a seminar of equal value within sixty days of cancellation.

REFUND POLICY: Payment may be refunded upon presentation of the original copy of bank deposit slip and a valid ID. Cash refund is strictly implemented, and may be availed only at the Business Coach office in San Juan City, Metro Manila. Business Coach does not deposit refunds.

SCHEDULE: Schedule may change without prior notice. Please call to confirm. Business Coach, Inc. is not liable for any expense incurred by seminar registrant resulting from cancellation of any of our events.